Founded by CEO Andy MacDonald in response to the alarming rate of failing new businesses, Assist With Solutions (AWS) is a UK-wide initiative developed to help SME businesses to reach their full potential. The first of its kind, this initiative helps businesses in a number of ways, from reducing costs to increasing revenues, and applies to across all disciplines of business.

The pioneering strategic planning system that lies at the heart of AWS was developed in association with some of the brightest minds at Cambridge University. The system, aptly called Business Booster, is designed to achieve growth and is based on research from hundreds of successful businesses to identify the recipe for success.