Since the launch of Bartercard in 1991, businesses have bartered within a network of 55,000 cardholders around the world. It is designed to assist businesses in improving their cash flow and reducing cash expenses through the use of modern bartering. Bartercard has taken the concept of traditional barter and with 21st-century technology, has created a trading platform that enables businesses to trade using their products or services.

Bartercard operates within nine countries and has 75 offices worldwide allowing its members and franchisees to establish new business markets on a local, national and international scale.