The concept behind Hello Kitty Beauty Spa is an innovative extension to the brand Hello Kitty, which offers posh pampering, luxury, and pleasures of the day spa to women of all ages. Hello Kitty Beauty Spa brings out the girl in every woman. This lofty and luxurious Beauty Spa is a fantasy world for any girl regardless of her age. The Spa allows a younger audience to experience the luxury beauty within an environment that represents the brand.