El Bonito’s Ultimate Pizza Experience is a home-grown business that was started in June 2002 by a young couple. The name El Bonito was coined from their first-born son who was just eight months old at that time.

In the early years of its operations, El Bonito’s marketed and sold their pizza by joining bazaars, tiangges and school events in Manila. After several months, the Company was encouraged to put-up pizza carts inside school and company canteens because of the warm and positive feedback on the taste, size, and affordability of our pizza.

To date, the Company has various pizza cart outlets in schools and company canteens in Metro Manila. In mid-2010, the Company opened its first mall pizza cart at the New Divisoria Mall in Binondo, Manila.