The JFC Tale Clocks. Our trusted companion since time immemorial. Don’t be fooled by their delicate mechanism. They serve a much greater purpose than the simple act of time keeping. Today, the choice of clock defines a person. How a person perceives time is articulately portrayed in their choice of clocks. After all, every one of us has a unique way of seeing and perceiving time. Some like to kill time. Some like to save time. Some choose to race against time, while some prefer to take their sweet time. It’s fascinating to note that this untapped ability of being able to convey every mood and every emotion makes clocks even more relevant in today’s digital age. And with a vision to cater to these myriad moods & emotions, JFC was born.